With Tracy Carlson, Marketing Strategist and Author of What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care.
When you shop, do you ever feel like you have to leave your soul at the door?
The consumer in our culture is traditionally viewed by marketers as a statistic and a demographic to be analyzed and manipulated. But, marketing expert and author Tracy Carlson understands the consumer is a whole person – one with feelings, intuition, integrity, and an artistic sensibility.
She’s identified what’s missing from most marketing campaigns and what creates an approach that respectfully treats the consumer as a whole being. We’ll discuss how we, as consumers, can recognize the businesses that are bringing the soul into the marketplace on the February 15th broadcast of Creating a Spirited Life: The Consumer Has a Soul: The Whole Person in the Marketplace.
Tracy Carlson is Founder & Principal of Right-Brain Brands. She is a seasoned marketing strategist, speaker and advisor who helps companies develop brands that people care about and that inspire loyalty. Tracy has led some of America’s best-known brands (Dove, Hellmann’s, Wisk) and consulted to many more (including General Mills, Rubbermaid, and Pepsi), and has extensive experience advising startups and small businesses as well.
Tracy’s non-traditional background combines equal parts Wharton MBA and unrepentant Yale humanities geek. This hybrid expertise, integrating human-centered right-brain thinking with left-brain analysis and metrics, forms the basis for her new book What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care.